![]() ![]() But that didn't work in their favor either, and the Ecto flavor was completely discontinued in 2007. The name didn't really catch on with fans of the original, and it was once again renamed in 2006 as Crazy Citrus Cooler. And in place of Slimer, consumers were confronted with a similar-looking blob of lips. While the Ecto Cooler name disappeared from the juice box, the flavor actually stuck around, and was rebranded Shoutin' Orange Tangergreen. But Coca-Cola continuing manufacturing the flavor all the way up until 2001. Even though the show was canceled in 1991, the Ecto Cooler juice boxes continued to appear on store shelves throughout the rest of that decade. The original Ecto Cooler juice box featured an image of the iconic ghost Slimer, who was a villain in the first two movies, but became a mascot for the crew in The Real Ghost Busters animated series. Ghostbusters: Afterlife inspired beverage now available at Zaxby’s October 24, 2021. And it's the first real indication that there will be a strong marketing and merchandise push for the movie. Most believe that this is a very strong indication that we won't just be getting an all-girl team of haint-hunting spook chasers in July. reports that Coca-Cola, owners of the Hi-C juice brand, have just filed to renew their Ecto Cooler trademark. It was discontinued and renamed… wait for it… ‘Crazy Citrus Cooler.’Īnd, like most products that Foodiggity features on A Dose of Ephemera, Ecto Cooler has a cult following on Facebook, and unsurprisingly lobbies for the product’s return.That appears to be changing. It all came full circle in 2007, when Shoutin’ Orange Tangergreen was no longer worthy of the title. photo: X-EntertainmentĪlthough the Hi-C drinking public should have been outraged, at least the name “Shoutin’ Orange Tangergreen” finally addressed its contradictory flavor and color combination - even though it now had the dumbest product name in recorded history. Water (keep tasting as you add until preferred taste is met) Blue food coloring. Some conspiracy theorists however, would not rest until the mystery was solved. 1 1/2 cup tangerine juice (or orange/tangerine juice) 2 tablespoons of Tang. The identical formula, in all its neon green glory, was about to be repackaged yet again as “Shoutin’ Orange Tangergreen” - even though Hi-C would deny that it was the same formula. How to get a bottle of the iconic Ghostbusters drink. Or, at least it’s what they wanted us to think. The problem was, this new generation of juice box drinkers would have no idea what a Ghostbuster was.įearing that Slimer had overstayed his welcome - and in another swift and lazy move - Hi-C did away with Ecto Cooler altogether. And because we are all suckers for packaging, the farce continued into the next decade. The pitch was simple - place the cute green ghost ‘ Slimer‘ on the box, change ‘Citrus’ to ‘Ecto,’ conveniently forget that Citrus Cooler ever existed, product tie-in achieved. Nonetheless, Citrus Cooler did exist - that was until some marketing dolts needed a quick and easy gimmick to sell their cartoon. Each Hi-C box contains a full day's supply of vitamin c, is made with real fruit juice and has the great taste your kids love. Apologies for lack of photo evidence, but it appears to have been systematically destroyed to thwart the conspiracy theorists. If we look back a bit further, there was once a Hi-C product called Citrus Cooler. However, the original marketing strategy was rather sneaky, and mind-numbingly lazy. In it, the 2021 commemorative release of Ecto Cooler was put up against the similar-tasting Orange Tangerine from Juicy Juice and a homebrew blend from the San Diego Ghostbusters. Last week, we featured a video of a Hi-C Ecto Cooler taste test. Although it was only supposed to last as long as the series, it endured for a decade after the show’s cancellation. Ghostbusters fans discover how to perfectly replicate Hi-C Ecto Cooler. Knowing full well that the best way to market to kids is to get them sugar-high - Ecto Cooler was created as a product tie-in to the series.Įcto Cooler was an immediate and smashing success. In 1986 - trying to suckle the last drops from the Ghostbusters teat - an animated series titled The Real Ghostbusters was created. And, the fact that it was marketed as orange/tangerine-flavored, but was fluorescent green in color, isn’t even the strangest thing about it. Regardless of the juice’s hypnotic and addictive properties, the backstory of Ecto Cooler is intriguing to say the least. Some may have even used the toxic-green beverage as currency - conducting lopsided lunchroom trades with the kid who wasn’t allowed to have sugar. Last week, we featured a video of a Hi-C Ecto Cooler taste test.In it, the 2021 commemorative release of Ecto Cooler was put up against the similar-tasting Orange Tangerine from Juicy Juice and a homebrew blend from the San Diego Ghostbusters. ![]() Anyone who grew up in the 80s probably had Ecto Cooler in their lunchbox at one time or another. ![]()
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